Holograms may feel like magic, but we aren’t magicians
We are the pioneers of computational holography, which represents the best that can be achieved in the field of display - a genuine, real-world alike image. Our team consists of 10 PhDs, many of them from the same optics labs from where the company was founded. We have also developed a comprehensive commercial team & network across the globe, to make our vision of a holographic future, reality.
Our Vision
A world where your digital content & reality don’t have to be separated by a screen.
This ambition may feel familiar; it’s the dream of science fiction from Star Trek to Blade Runner. With a number of critical breakthroughs led by our team of world-leading experts, that fantasy is now becoming reality.
We’ve already experienced great traction across several verticals, including VR, AR, and Automotive Head Up Display. To date, we have validated our design wins with 6 Global OEMs, who comprise our paying customers.
our Leadership team
Darran Milne
CEO & Co-founder](https://www.vividq.com/about#)
Darran is a co-founder and Chief Executive Officer at VividQ. As CEO, he sets the company’s long-term vision and oversees the company’s investment and commercial strategy, establishing VividQ as the leading provider of holographic display technology.
A mathematician and theoretical physicist by training, Darran holds a PhD in quantum information theory and quantum optics from the University of St Andrews and the Max Planck Institute.
Philip Green
CFO](https://www.vividq.com/about#)
Philip, a highly experienced former CFO of Deliveroo, Amazon EMEA, and Groupon EMEA, excels in leading high-growth tech businesses. With a track record of scaling Amazon internationally and guiding Deliveroo through record growth, he's also known as a serial angel investor, collaborating on a media-centric fund and participating in athlete-led and deep tech funds.
Alfred Newman
CTO](https://www.vividq.com/about#)
Alfred leads the research function at VividQ, delivering innovations in holographic display that set a new standard for image quality, resolution, brightness and compactness. He has over a decade of experience in finding practical ways to deploy emerging photonics techniques, having joined VividQ from Cambridge Consultants where he led the Applied Science capability, specialising in the miniaturisation and manufacture of advanced optical sensing systems for consumer, industrial and medical applications.
Alfred holds a Masters in Astrophysics from the University of Cambridge, his Master’s thesis on wavefront sensing for adaptive optical systems being awarded the highest mark in his year.
SJ Senanayake
Head of External Development & Co-founder](https://www.vividq.com/about#)
SJ holds a Masters in Engineering specialising in Electrical and Electronic Engineering and a PhD in Engineering from the University of Cambridge, the latter of which was focused on holography and fibre optic sensing.
From this technical knowledge and his experience leading the Business Inclusive Lab, SJ manages VividQ’s product offerings with a highly technical and business benefit approach.
Roman Pechhacker
Head of Internal Development & Co-founder](https://www.vividq.com/about#)
Roman holds a doctorate in physics and astronomy. Alongside his extensive experience in computation and simulation, Roman has published four academic publications and holds a PhD on solar plasma wave generation and absorption.
He applies his interest in machine learning, high performance computing and algorithms to projects he leads at VividQ. With extensive software experience, he brings a deep technical understanding to the team, essential when bringing deep tech to real-world applications.
Samantha Creswick
Chief of Staff](https://www.vividq.com/about#)
Samantha holds two degrees from the University of Cambridge; a BA(Hons) in English, and an MPhil in Management from the Judge Business School, for which she also received the Glynn Jones Scholarship in Business & Management.
Before joining VividQ, Samantha built leadership and operational experience as Director of The May Ball Company Ltd., and as an Associate Consultant with The PSC - a London-based boutique management & strategy consultancy focused on the public sector.
At VividQ, Samantha holds the role of Chief of Staff. Her primary focuses lie in investor relations, fundraising, and directing and supporting specialist strategic initiatives on behalf of the C-Suite and Founders.
Our Journey So Far
2016
Technical founders make major scientific breakthrough at the University of Cambridge Photonics Lab
2017
VividQ is founded in Cambridge (UK) to commercialise major breakthrough and bring holography to consumer electronics
2018
VividQ files a patent covering end-to-end holographic software framework
First commercial success with two OEM customers
2019
VividQ establishes relationships with major embedded manufacturers
VividQ named Deep Tech Pioneer by Hello Tomorrow
2020
VividQ wins KPMG Best British Tech Pioneer
VividQ founders Aleksandra Pedraszewska and Tom Durrant named by Forbes in their ‘30 Under 30’ list of top European innovators
2021
VividQ announces development of ‘Triton’ algorithm, along with two further innovations to despeckle images and boost colour balancing
VividQ announces £11m post-seed investment round
2022
VividQ develops a fully-functioning demo platform to showcase holographic AR gaming
2023
VividQ announces development of breakthrough 3D waveguide
2024
VividQ shares images of retina resolution holograms displayed using 4K LCoS from JVCKENWOOD