Download our holography whitepaper
We are the Pioneers of Computer Generated Holography
Since spinning out of the University of Cambridge in 2017, we have developed the world’s leading intellectual property portfolio for the generation of true, 3D holograms. By tackling barriers to adoption, including compute overheads & image quality, we offer the only viable route to scalable holographic visuals.
Trailblazing Technologies
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Real-Time Compute
Our proprietary algorithms represent the greatest step forward in holographic compute; enabling high-quality hologram generation in real time at 100 FPS.
Retina-Resolution Image Quality
We have achieved consumer-grade image quality on our holographic projectors, allowing for genuine per-pixel-depth 3D visuals with equal or better quality to current 2D display.
World-First Hardware Breakthroughs
We are the only solution to use existing components, and we have leveraged a world-class team of optical experts to make huge strides in hardware optimisation; including patenting the world’s first 3D waveguide to break established constraints on Field of View and Eyebox.
Introducing Co-Reality
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Our technology stack contains all the fundamental tech necessary to power a holographic headset, head-up display, home entertainment, or any other holographic product you can dream up.
We partner with world-leading OEMs at all stages of product development, supplying Hardware Development Kits that contain all the libraries, tools, and designs necessary to create your next-gen device. For more information about our customer offering, please visit our Products Page
High Speed Compute Algorithms
The essential routines, methods, and libraries for generating and displaying holographic images in real time, as well as auxiliary functions such as the ability to compensate for a viewer's eyes and eyesight in software.
Content Plug-Ins
To support a wide range of device types and manufacturing preferences, we’ve developed display driver solutions that support a broad range of hologram-ready displays, such as LCoS, DMD and other spatial light modulators (SLMs). In addition, our technology can accommodate a range of light sources from lasers to LEDs, and enables full brightness control across the hologram and light sources, ensuring viewing consistency and fidelity to the input, with a high dynamic range.
Software API & Render Pipeline
Includes detailed architectural documentation, enabling manufacturers to explore further miniaturisation and cost reduction for mass production. Also includes a range of tools that help our customers and content developers to navigate the unique challenges presented by holographic image generation, from interfacing with 3D sources (game engines, depth cameras/sensors, etc) to transferring holograms onto display elements.
Optical Module Design & Build
Includes designs for compact optical engines, pupil expansion methods for greater image coverage, and our revolutionary 3D waveguide combiner. Our waveguide design is an elegant solution for manufacturers looking to design stylish, ergonomic headsets while also reducing the cost of manufacturing as no complicated mechanics are required for IPD adjustments.
how does our Holographic technology work?
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Stage 1: Compute
Our software generates complex interference patterns - called holograms - based on input data from games engines and other 3D content sources. These engineer light waves to create fully 3D images and scenes. The hologram interference pattern that we calculate is a complete representation of the scene, containing all colour, texture and 3D cues needed by the human visual system.
Stage 2: Display
The hologram interference pattern is rendered to a display, also known as a Spatial Light Modulator (SLM). Unlike standard 2D display, we are not showing an image. Instead, the displayed hologram is used to modulate reflected light to create a 3D image that appears behind or in front of the SLM. Our technology supports commonly used display types, such as Digital Micromirror Display (DMD), Phase Light Modulators (PLM) and Liquid Crystal on Silicon (LCoS).
Stage 3: Illumination
The hologram interference pattern is then illuminated with a coherent or partially coherent light source, such as lasers or LEDs. The reflected interference pattern forms holographic, full colour images in front of the SLM, which appear 3D to the viewer or viewers. And this all happens in real-time.
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cutting edge research
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Our work leads the field of computer-generated holography, resulting in numerous scientific publications and conference presentations, such as:
A Novel Real-Time Full-Color 3D Holographic (Diffractive) Video Capture, Processing, and Transmission Pipeline Using Off-the-Shelf Hardware
Society for Information Display, 28 June 2022](https://sid.onlinelibrary.wiley.com/doi/abs/10.1002/sdtp.15622)
Enabling Reflective & Refractive Depth Representation in Computer-Generated Holography
ACM SIGGRAPH, 06 August 2021](https://dl.acm.org/doi/fullHtml/10.1145/3450618.3469177)
An Intrinsically Eye Safe Approach to High Apparent Brightness Augmented Reality Displays using Computer-Generated Holography
Society for Information Display, 22 October 2021](https://sid.onlinelibrary.wiley.com/doi/abs/10.1002/jsid.1082)
Indistinguishable from Reality: Overcoming Key Challenges in Highly Realistic Holographic Display for AR and Beyond
SPIE, 28 March 2021](https://www.spiedigitallibrary.org/conference-proceedings-of-spie/11764/1176405/VividQ--Indistinguishable-from-Reality--Overcoming-Key-Challenges-in/10.1117/12.2597433.short?SSO=1)
Methods for Laser Speckle Reduction in Computer-Generated Holography
SPIE, 1 April 2020](https://www.spiedigitallibrary.org/conference-proceedings-of-spie/11353/1135302/Methods-for-laser-speckle-reduction-in-computer-generated-holography-Conference/10.1117/12.2555961.short?SSO=1)
Clearing Key Barriers to Mass Adoption of Augmented Reality with Computer-Generated Holography
SPIE, 19 February 2020](https://www.spiedigitallibrary.org/conference-proceedings-of-spie/11310/113100B/Clearing-key-barriers-to-mass-adoption-of-augmented-reality-with/10.1117/12.2544979.short)
Recent News
[View All
We are entering the era of true 3D](https://www.vividq.com/news/we-are-entering-the-era-of-true-3d)
Holographic VR: An independent game maker’s perspective](https://www.vividq.com/news/holographic-vr-an-independent-game-makers-perspective)
Watch Alfred Newman’s talk from SPIE 2024](https://www.vividq.com/news/watch-alfred-newmans-talk-from-spie-2024)
[DOWNLOAD
Find out more about Computer-Generated Holography and why it represents the future of AR/VR wearables. Includes contributions from Microsoft, HTC Vive and NVIDIA.